CHICAGO: When Aflac chairman and CEO Dan Amos initially told people that a duck who quacks “Aflac” was going to be the insurance company's new spokesperson, many were skeptical. However, little did they know that this decision would lead to the creation of one of the most iconic brand mascots in history. We round-up 10 of the most recognizable brand mascots that have successfully appealed to their target audiences while building trust and loyalty, and the Aflac duck definitely makes the list.
US actor and stand-up comedian Gilbert Gottfried died on April 12 at the age of 67 from a rare genetic muscle disease, his family has announced. However, Gottfried will always be remembered as the voice behind the beloved Aflac duck. For over a decade, his distinctive and nasally voice brought the quacking duck to life in numerous commercials, capturing the attention of viewers and solidifying the brand's image in the minds of consumers.
However, the Aflac duck lost its voice Monday after the insurance giant fired Gilbert Gottfried for tweeting jokes about the devastating earthquake and tsunami that struck Japan. The insensitive remarks led to an immediate backlash, causing Aflac to sever ties with the comedian. They deemed his comments inappropriate and disrespectful, especially considering the tragedy that had unfolded in Japan at the time.