In the late 1990s and early 2000s, the advent of the internet brought about a revolution in the way businesses operated. With nearly half of all American households owning a personal computer by the year 2000, investors saw the potential for massive profits in online ventures. Companies like Amazon, eBay, and Google emerged as giants in the new digital economy, attracting billions in investment dollars and creating a sense of euphoria in the markets.
As more and more businesses shifted their operations online, the stock market soared to unprecedented heights. The NASDAQ, which was heavily weighted towards tech companies, reached a peak of over 5,000 in March 2000. It seemed like the good times would never end, with investors pouring money into any company with a ".com" in its name, regardless of whether they had a viable business model.
However, the euphoria was short-lived. By the end of 2000, cracks began to appear in the facade of the dot-com bubble. Many of the companies that had been riding high on investor optimism began to falter as it became clear that they were not turning a profit. The stock market began to tumble, and by 2001, the NASDAQ had lost over 60% of its value.