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The Rest is Politics: A Podcast Phenomenon Shaping Political Discourse

 
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Examining the impact of political podcasts on public opinion.

description: an anonymous image of a crowded podcast studio with microphones, laptops, and guests engaged in lively discussion about political issues.

A week after Russia invaded Ukraine, in March 2022, a host of the British podcast “The Rest Is Politics” explained what it was like to be in the midst of a global crisis. The podcast, hosted by former Downing Street Director of Communications and Strategy Alastair Campbell and cabinet members, provided a unique perspective on the unfolding events.

'The Rest is Politics' will launch an American edition on April 26, hosted by Anthony Scaramucci and Katty Kay. The expansion of the podcast to the US market reflects its growing influence in shaping political discourse on a global scale.

Top political podcasts saw downloads rise 50% or more during the 2024 UK election, leading one publisher to dub it 'the first podcast revolution'. This surge in popularity highlights the increasing role of podcasts in informing and engaging the public on key political issues.

As part of its General Election coverage, Channel 4 has announced that it will broadcast hit podcast, The Rest is Politics, on the channel. This move further demonstrates the mainstream recognition of podcasts as a valuable source of political analysis and commentary.

By Louis Fenner, “The Rest is Politics” is a podcast that perfectly personifies the shift in consumption of news and media that has occurred in recent years. With its engaging format and insightful guests, the podcast has become a must-listen for those interested in politics.

Speaking as part of a live panel at PodPod and Campaign's Podcast Advertising Summit, Campbell was joined on stage by Goalhanger's co-founder. The discussion centered on the role of podcasts in shaping public opinion and influencing political decision-making.

Kyriakos Mitsotakis: It was important. The church was against it, of course. I recognised that the leadership of the church made its point, but the government ultimately decided to move forward with the policy.

Labels:
political podcastsglobal crisispublic opinionus marketmainstream recognitionpolitical analysismedia consumptionpolitical decision-making
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