Nobu Matsuhisa's journey to global acclaim began almost 30 years ago with the launch of his eponymous restaurant brand. Born in Saitama, Japan, Matsuhisa started his culinary career at the age of 18, working at various restaurants in Tokyo. He eventually traveled to Peru, where he opened a restaurant that combined Japanese and Peruvian cuisine. It was there that he developed his signature style of cooking, which he would later bring to the world through his Nobu restaurants.
Today, Nobu is a household name in the culinary world, with over 40 restaurants in 20 countries. The brand has become synonymous with high-end Japanese cuisine, and has earned a reputation for its innovative dishes and celebrity clientele.
One of the latest ventures for the Nobu brand is its partnership with Crystal Cruises. The new Crystal Cruises is bringing back the uber-popular Nobu Matsuhisa restaurant and sushi bar on two ships re-entering service later this year. The partnership was a natural fit, as both Crystal and Nobu are known for their luxury offerings and attention to detail.
In an interview, Matsuhisa shared some insight into his approach to cooking and running a successful restaurant empire. “I love to have a shot with my team as a celebration after a new Nobu opening or when I visit a restaurant,” he said. “I believe that if you treat your team well, they will treat your customers well, and that’s the key to success.”
The success of the Nobu brand can be attributed in part to its ability to adapt to changing trends and tastes. One of the fastest growing segments in the food industry is sushi, and Matsuhisa has been at the forefront of this trend for years. Other notable sushi restaurants like Sushi Yasuda, Miura, and Fujiyama have also seen significant growth in recent years.
In addition to his success in the culinary world, Matsuhisa has also made a name for himself in the fashion industry. Nike recently collaborated with the chef to create a limited edition version of their Air Force 1 sneaker. The shoe features a design inspired by Matsuhisa's signature dish, the black cod miso.
Nobu Matsuhisa's empire expanded to the Las Vegas Strip in 2013 with the opening of the Nobu Hotel and restaurant. The hotel is a collaboration between Matsuhisa and actor Robert De Niro, and features luxurious accommodations and world-class dining options.
The specialty eatery features dishes created by famed chef Nobuyuki 'Nobu' Matsuhisa, with signature entrees including Wagyu beef filet steak and yellowtail sashimi with jalapeño. The restaurant has become a popular destination for foodies and celebrities alike.
Matsuhisa's influence can also be seen in other restaurants around the world. Leona's Sushi House in Studio City, for example, is a sushi bar and Japanese fusion spot that was started by Matsuhisa and Asanebo vet Shigenori Fujimoto. The restaurant has gained a following for its creative takes on traditional Japanese dishes.
The COVID-19 pandemic has forced many restaurants to adapt and change their business models in order to survive. Mark Dinh, a former chef at Matsuhisa, left the restaurant after the pandemic and began cooking for people in their homes. This new venture allowed Dinh to continue working in the culinary industry while also ensuring the safety of his customers.
In conclusion, Nobu Matsuhisa's rise to fame is a testament to his innovative approach to Japanese cuisine and his ability to adapt to changing trends in the food industry. Whether it's through his restaurants or his collaborations with other brands, Matsuhisa's influence can be felt around the world. His dedication to his craft and his team have helped him build a culinary empire that shows no signs of slowing down.
